isit Stellenbosch launches initiative to drive recovery of local business. Tackling the revival and swift recovery of the tourism sector in times of COVID-19 and beyond with characteristic ingenuity, Stellenbosch is embarking on a range of initiatives aimed at supporting local business.
by Natalie Rosa
Few towns in South Africa have tackled the challenges that have arisen as a result of COVID-19 as innovatively and collaboratively as Stellenbosch has with this new initiative.
Stellenbosch residents and businesses have stood together in solidarity and found novel solutions, whether through the establishment of Stellenbosch Unite to feed vulnerable communities or rolling out one of the first travel readiness campaigns in sub-Saharan Africa, Stellenbosch Ready.
“As an extension of Visit Stellenbosch’s initiatives, Support Stellenbosch has been created to inspire locals to support local and stimulate our town’s economy and pave the way for its swift recovery. To that end, we are extending this solidarity to support our restaurants and tourism businesses that continue to be affected by the lockdown and resulting lack of patronage,” explains Jeannneret Momberg, CEO Visit Stellenbosch.
The Stellenbosch Initiative has driven demand and inspired locals to experience and share their town the same way a tourist would.